Best time to post on LinkedIn

The LinkedIn rhythms decoded

Three peaks per day: morning (7-9am), lunch (12-1pm), end of the workday (5-6pm).

Tuesday through Thursday win. Monday and Friday are weaker.

Weekends are dead on LinkedIn.

What does this tool do?

The heatmap shows, per working day and per hour (Brussels time), when LinkedIn posts in Belgium and the Netherlands generate the most views and reactions on average. Pick your industry and the table adjusts: a recruiter reaches their network at different moments than an accountant. LinkedIn follows the office rhythm — that makes the patterns more predictable than on Instagram or TikTok, but your industry sets the accents.

How do you read the result?

Dark blue cells are the windows in which decision-makers and professionals open their feed: just before the first meeting, during lunch and while wrapping up the working day. Pick one fixed moment from the top 3 and post there every week — on LinkedIn, consistency weighs more heavily than the perfect hour, because the algorithm keeps showing posts for up to 48 hours. Worth knowing: the first hour after publishing counts double. If you get reactions then, LinkedIn distributes your post more widely. So don't post right before you are unreachable for two hours, and reply quickly to the first comments.

From the right hour to a full calendar

Timing is only one piece of the puzzle. Also discover the other free social media tools, such as the bio generator for your LinkedIn profile, and read our blog article LinkedIn for local businesses to work out what to post there. No time to write every week yourself? Let Buddy create your posts automatically — in your voice, scheduled at the right moments for your industry.