Blog

Tips, updates and behind the scenes.

How Buddy puts your social media on autopilot — and what we learn along the way.

21 July 2026

Carousels that work: explain something in 5 slides

A carousel is the only format where your audience decides to stay with you longer. Every time someone swipes, they give you a few more seconds. The algorithm sees that...

20 July 2026

A promo announcement without coming across as spam

There's a moment when a page tips over. From "nice to follow" to "that business just wants to sell something". That moment doesn't come because you posted a promotion. It comes because you...

19 July 2026

One idea, five channels: how to make one post work everywhere

The biggest time waster in social media isn't posting. It's coming up with ideas. Anyone who separately thinks up something for Facebook, Instagram, LinkedIn and Google is doing the heavy work four times over...

18 July 2026

Your brand voice: what does your business sound like online?

Ik zie dat je bericht is afgekapt. Kun je de volledige tekst sturen? Dan help ik je graag verder!

17 July 2026

Customer photos: free content that works better than yours

A photo you take of your own product is advertising. The same photo, taken by a customer, is a recommendation. Your audience feels that difference within half a second, even though it can...

16 July 2026

The perfect bio for your Instagram and Facebook page

Your bio is the only piece of text that every visitor reads. Your best post is seen by a fraction of your audience. Your bio is read by everyone who's on the fence about whether to follow you...

15 July 2026

From follower to customer: how social media effectively generates revenue

A thousand followers and not a single extra customer. It's the most frustrating situation there is, and it happens more often than business owners dare to admit. The problem is almost never...

14 July 2026

Responding to Google and Facebook reviews: what exactly do you write?

A review is not a conversation with the writer. It is a conversation with everyone who reads it later. That insight changes everything about how you respond, and it is exactly what most businesses...

13 July 2026

Is TikTok worth it for a local business? An honest assessment

Every entrepreneur has heard the story: someone posted one video and had a line out the door the next day. It happens. Rarely, but it happens. The question is not whether TikTok can work...

12 July 2026

LinkedIn for local entrepreneurs: worth it or a waste of time?

LinkedIn feels to many local business owners like a party they weren't invited to. Consultants congratulating each other, recruiters, and a lot of words about synergy. If you run a bakery...

4 July 2026

Social media planning for an entire month in 1 hour: the 4-pillar model

De meeste KMO-zaakvoerders denken dat social media plannen veel tijd kost omdat ze elke keer opnieuw moeten bedenken wat ze gaan posten. Die ene vraag, "wat zal ik vandaag...

3 July 2026

Instagram Stories or feed posts: what works when?

Everyone who uses Instagram in real life knows the difference. At the top of the app are round circles with portrait photos: Stories. Below that, in the feed, square...

2 July 2026

Dealing with negative reactions on social media (without panicking)

It happens to every business owner sooner or later. A negative reaction under a Facebook post. A one-star review on Google. A sneer in a DM. An unjustly angry comment on...

1 July 2026

Hashtags That Work in 2026: Complete Guide for Belgian and Dutch Businesses

"Are hashtags still important in 2026?" That's the question I get ten times a week.

30 June 2026

How to measure success on social media as an SME (without drowning in data)

Open Facebook or Instagram Insights and you immediately drown in numbers. Reach, impressions, engagement, profile visits, website clicks, saves, shares,...

29 June 2026

No time for social media? 5 solutions that work

"I know social media is important, but I just don't have time for it."

28 June 2026

Photos for social media without a photographer (guide for local businesses)

Everyone tells you that photos are important on social media. Nobody tells you how to take good photos when you don't want to spend five hundred euros per shoot on a...

27 June 2026

Google Business Profile posts: the SEO trick most SMEs forget

Everyone who has ever Googled "bakery near me" or "hairdresser Antwerp" knows the result. At the top of the page are three businesses with stars, photos, opening hours and...

26 June 2026

Instagram Reels for local businesses: build reach without TikTok

Reels are today the most important type of content on Instagram. Photos still get reach, carousels work for educational posts, but whoever as a local business in 2026 really...

25 June 2026

Best Posting Times Facebook and Instagram 2026 (BE/NL)

Everyone knows the feeling. You write a good post, publish it around noon, and it disappears into the feed as if it never existed. No comments, no likes, no...

7 June 2026

Buddy knows your holidays — and knows what to post

No other scheduling tool automatically knows when Mother's Day falls or that Black Friday is coming. Buddy does. And he creates the content for it.

27 May 2026

Social media agency in Belgium: when yes, when no?

Not every business needs an agency. Here's when an agency is the right choice, when a freelancer or AI tool is a better fit, and what you're really paying for.

19 May 2026

AI for social media: gimmick or game-changer? A Belgian bakery tells all

Wij volgden bakkerij De Wolf 90 dagen lang met een AI-tool. De cijfers: 4u/week bespaard, 38% more reach, 22 new regular customers. But what went wrong? Wait - let me provide a proper translation: We followed bakery De Wolf for 90 days with an AI tool. The numbers: 4hrs/week saved, 38% more reach, 22 new regular customers. But what went wrong?

11 May 2026

What should I post as a bakery, barber shop, or restaurant on Facebook?

Per sector: what works, what doesn't, and concrete examples of posts that generate likes and customers — bakery, hairdresser, restaurant and hospitality.

3 May 2026

30 social media post ideas for local entrepreneurs (per month)

Stuck on what to post? Here are 30 concrete ideas — one per day — that work for bakers, hairdressers, restaurants and any other local business.

26 April 2026

How often should an SME post on social media? Per platform and sector

Too few posts and you disappear from the feed. Too many and you get penalized. Here's the optimal posting frequency per platform and per type of business, in 2026.

19 April 2026

Automatically posting on Facebook, Instagram and LinkedIn — does that actually work?

Automatic posting sounds too good to be true. What's the difference between scheduling and AI generation? And does the algorithm penalize automatic posts? An honest explanation.

12 April 2026

Social media do it yourself or outsource? The numbers (2026)

Time, cost, quality and control. We compare doing it yourself versus outsourcing — and show you a third option that combines the best of both.

5 April 2026

What does outsourcing social media cost in 2026? (€19–€2,500)

A marketing agency, a freelancer, or an AI tool? Compare what it really costs to outsource your social media — and which option best suits your business.