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Caption formula checker

Paste your caption, pick a formula. Buddy checks whether the elements are present (PAS, AIDA or BAB).

Pick a formula

The three formulas

PAS — Problem, Agitate, Solve

Identify a problem. Make it tangible. Then offer your solution.

AIDA — Attention, Interest, Desire, Action

The classic marketing formula. Grab attention, spark interest, create desire, ask for the action.

BAB — Before, After, Bridge

Describe the current situation. Show the desired end state. Build the bridge.