Free tool · live calculation
Engagement rate calculator
Calculate your engagement rate and see how you score against your industry.
Free tool · live calculation
Calculate your engagement rate and see how you score against your industry.
| Platform | Poor | Average | Good | Top |
|---|---|---|---|---|
| < 1% | 1–3% | 3–6% | 6%+ | |
| < 0.5% | 0.5–1% | 1–2% | 2%+ | |
| < 1% | 1–3% | 3–5% | 5%+ | |
| TikTok | < 3% | 3–6% | 6–10% | 10%+ |
(likes + comments + shares + saves) / number of followers × 100