Free tool · 10 places to check
Mentions tracker checklist
Who is talking about your business on the internet? Enter your brand name and work through these 10 places.
Free tool · 10 places to check
Who is talking about your business on the internet? Enter your brand name and work through these 10 places.
15 minutes weekly is a good rhythm for local businesses.
Right away for big events. Check the first 48 hours after a launch.
Positive mention? Reply the same day with a thank-you.
Negative mention? Respond professionally within 24 hours.
You type in your brand name and Instagram handle, and the checklist builds ten clickable search queries: Google (general and last week), Facebook posts, your Instagram tags and hashtag, TikTok, X, LinkedIn, your Google reviews and Reddit. Every link opens the search ready to go in a new tab — you don't need to know any search syntax with quotation marks or site: filters yourself. Everything runs in your browser; your brand name is not stored anywhere.
If you find nothing, that is information in itself: nobody is talking about you (yet), and that only changes by being visible. If you do find something, sort it into three buckets: reactions that deserve an answer (reviews, questions, complaints — answer those first), content you may reuse (customer photos you are tagged in, provided you ask permission), and signals about your reputation (recurring remarks about price, waiting time or service). Step 4 in particular — your tagged posts — is a gold mine most business owners never open.
The hardest part is not finding but responding well, certainly to criticism. For that, read our blog article on responding to Google and Facebook reviews. Also fix your weekly check-in moment with the help of the other free social media tools. And make sure there is something to find: let Buddy create your posts automatically — a business that posts regularly gets tagged and mentioned more often.