Are you posting enough?

Recommended posting frequencies (2026)

What does this tool do?

You pick your industry, fill in how many times you post per week per platform on average, and the checker places that next to the recommended range for your type of business. Per platform you get a colour code: green if you are in the sweet spot, orange if you post too little to stay visible, red if you post so much that you risk tiring your audience. The benchmarks deliberately differ per industry — a webshop may post more often than a B2B consultant.

How do you read the result?

The most important rule: regularity beats volume. Two posts a week, every week, bring in more than eight posts in week one followed by three weeks of silence — the algorithms reward accounts that are predictably active. If you are below the range, increase gradually by one extra post a week instead of doubling immediately; that is something you can keep up. If you are above it, cut your weakest posts first — fewer but better almost always gives more engagement per post. And choose deliberately: two platforms in the sweet spot beats four platforms done halfway.

From knowing to keeping it up

Knowing the right rhythm is easy; keeping it up for months is the real work. Read our blog article on how often a small business should post on social media for the nuance behind these numbers. Fill your calendar with the help of the holiday content calendar from our free social media tools. Or make keeping it up a non-issue: let Buddy create and schedule your posts automatically — at the optimal frequency for every platform, week after week.