Free tool · no account needed
UTM builder
Build trackable links in 10 seconds. See afterwards which channel, which post and which campaign really bring you customers.
Free tool · no account needed
Build trackable links in 10 seconds. See afterwards which channel, which post and which campaign really bring you customers.
UTM parameters are small pieces of text you append to a URL so you can see in Google Analytics where your visitors come from.
| Field | What it means | Example |
|---|---|---|
utm_source | The channel or website | facebook, newsletter |
utm_medium | The channel type | social, email, cpc |
utm_campaign | The campaign name | summer_sale_2026 |
utm_content | Which specific creative | reel_video, banner_top |
utm_term | For paid keywords | hairdresser_ghent |
Be consistent with capitalization. Always work in lowercase.
Use underscores, not spaces.
Document your UTM conventions.
Yes. The UTM convention is a Google standard.
Yes, it gets a bit longer. Use a URL shortener (Bitly, TinyURL) if you really want it shorter.
No, use the 5 standard fields.
Forever.