Holiday content calendar

How do you use this calendar?

Plan your content ahead around well-known moments. For local businesses, commercial events often work best.

Tips for making holidays work for you

Plan 7 to 14 days ahead.

Always tie it back to your business.

School breaks are gold for tourism and hospitality.

What does this tool do?

The calendar bundles every relevant moment of 2026 for Belgium and the Netherlands: official public holidays, cultural days, commercial events such as Mother's Day and Black Friday, and the school holidays. Filter by country, month and type, and next to every date you get a concrete content idea straight away — no more empty slots in your planning. Handy detail: for BE-only days such as 21 July or Armistice Day you can see immediately that your Dutch followers will read that post differently.

How do you turn a holiday into a good post?

Work month by month: open the calendar at the start of each month, pick two or three moments that genuinely suit your business and schedule those posts right away. Choose deliberately — a garage owner has no use for Valentine's Day, but Black Friday and the back-to-school period are worth their weight in gold. The rule from the tips above is the most important one: always connect the moment to your business. "Happy Easter" says nothing to anyone; "our Easter brunch is ready, book your table" does. And commercial events need lead time: post on Mother's Day itself and you are too late for the gift buyers.

Never scour the calendar yourself again

If you want to know how to tie into holidays strategically, read our blog article Buddy knows your holidays. Combine the calendar with the holiday checklist from our free social media tools for the summer months. And if you would rather skip this monthly ritual: let Buddy create your posts automatically — this calendar is built into Promobuddy, and Buddy suggests posts by itself around the events that suit your industry.